Apotheca CustomRx Pharmacy Solutions
After Forty-nine years in the business Apotheca has discovered many things. One of the most prominent lessons we’ve learned is that for many Hospitals, Urgent Care, Chain Stores, Independent Pharmacies, Pediatric Clinics ,Physicians Offices, and Med Spas, and Universities a custom pharmaceutical solution can be a key differentiator. In such a crowded and complex field such as pharmaceutical dispensing sometimes the easiest way to stay front and center in your patient’s minds is to brand what they have in their hands. Seeing your business’ name and/or information on the products and medications that your patients use daily can keep you front of mind.
Pharmacy Times wrote in 2020,
“An alternative to the heavy regulation of mass-marketing advertising might be found in less traditional, more relationship-focused digital marketing channels that better align with the new environment of patient/provider/payer control, values-based outcomes, chronic disease prevention, the internet as an information gathering tool, and specialized marketing of specialty information to a targeted pool of relevant patients.”
Distinguishing Your Practice With Value Added Service
One of the most pre-eminent advantages that many in the medical field fail to consider in Physician Dispensing is their marketing. One of the biggest edges in point-of-care medication dispensing in addition to increased patient compliance is how this value-added service differentiates your practice from your nearby competitors. AdvancedRx wrote “Physician dispensing could be a part of what makes your practice different. And it’s easy for patients to understand the convenience and value of the service.”
Through our CustomRx offering we can help add even more value to every interaction you have with your patients using private label or white label services to brand your practices and facilities. In fact, we’ve assisted a number of athletic training programs over the last four decades with hugely successes dispensing solutions that support athletic programs. In much the same way that our flagship In-Office dispensing program has allowed so many practices to see amazing growth, our CustomRx Sports+ solution is a turnkey solution that allows staff to streamline dispensing in an athletic medicine or training environment. The solution allows for medications to be labeled and ready to use so that team doctors can get their athletes the medications they need prescribed quickly and seamlessly.
According to The Ultimate Guide to Independent Pharmacy Branding published in Elements magazine, December 14, 2017,
“Many independent community pharmacies don’t think about branding. “They often stop once a logo or a logo and tagline have been developed,” said Tom Boyer, director of national accounts and member of the owners group at Hamacher Resource Group(HRG), a firm that improves results across the retail supply chain by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics.
In a market saturated with national chain and big box pharmacies that have deep pockets and prolific marketing, your pharmacy needs to set itself apart with pharmacy branding. “Branding is important for all businesses,” said Megan Moyer, senior marketing communications specialist at HRG. “It establishes the personality and tone for the business. And it differentiates the pharmacy from the competition.”
“Don’t worry if your pharmacy doesn’t immediately meet your brand aspirations. For example, you may aim to be a full-service pharmacy that includes home health care products, but you may not have all the resources in place to make that happen right away. “Pharmacies shouldn’t be afraid to set what they may think of as ‘lofty’ brand goals,” Moyer said. “As long as they’re building their business to reach that goal, it’s okay if it isn’t exactly where they want it to be when they establish the brand.”
Your brand helps to distinguish you from your competition and taking steps to improve your image through our CustomRx solution can created that differentiated experience for your customers at every point of service. Custom labels, and packaging as simple a solution as it seems can make all of the difference.
As we enter fiscal 2022, this is the best time possible for Sports programs, professional teams and athletic trainers to begin engineering value-added solutions to improve their bottom line.
As a Full-service distributor since 1973, Apotheca, Inc. offers everything from prescription medication and injections to over-the-counter medication, disposable medical supplies all the way to a large line of Durable medical equipment (DME) supplies to facilities and practices.
Apotheca Wholesale Pharmaceuticals is well equipped and ideally suited to help your business navigate the marketplace changes that 2022 presents.
Contact us today at Customerservice@apothecainc.com or call us at 602-252-5244.